This study explores shifting trends in employee volunteering, corporate giving, and other means of corporate community involvement.
Adaptability: Your Crucial Capability

“Nothing will work unless you do.”
– Maya Angelou
Throughout my 10 years as executive director here at the Center for Corporate Citizenship, I have often written and spoken about the resilience of CSR professionals. Time and again, I am impressed by our members’ abilities to pass through disruptions, lead through change and changing contexts, and create programs to ensure the success of our companies and our communities.
Now more than ever agility and adaptability are crucial capabilities. The COVID-19 pandemic and its economic fallout have widened inequalities. Reopening plans are filled with uncertainty, and pressure to both reinvigorate production and keep environmental impacts low continue to be pursued urgently—even while these goals may be in conflict. These and countless other examples are giving us the unique opportunity to rethink how we want to rebuild our communities, our economies, and our world.
Corporate citizenship professionals have an essential part to play in elevating discussions of equity and inclusion, of sustainability, and of responsibility to our communities as part of our “new normal” that works for all stakeholders. Your work has never been more important. Our recent challenges have provided ample opportunity for you to show your skill and value as you have to support pressing issues; revamped volunteer programs to support remote employees; and about race in partnership with colleagues and community partners. You are proving the value of your work in our rapidly evolving context every day.
This week, we published . In this issue, we are highlighting just some of the important work that you have been doing. Click through to read on about the at Wells Fargo, and Toyota’s . You will also learn about corporate efforts to take action in and , and encounter a featuring CEO responses to crises.
As you march forward, keep doing the work, keep innovating, and keep pushing for “better.” And remember—the Center for Corporate Citizenship is here with constantly updated research and tools, reimagined peer networking opportunities, and more resources to help you remain nimble and responsive to whatever comes your way.
Related Content
This guidebook offers insights on placing employees in nonprofit board service roles.
This Member Meetup focused on strategies for building compelling business cases for corporate social responsibility initiatives. Two organizations shared their approaches to securing leadership buy-in and funding for CSR programs by anchoring requests in business strategy, quantifying value, and crafting persuasive narratives.
RESEARCH BRIEF - To examine whether CSR Activities affect Long-term Stock Returns, researchers studied 6971 observations of common stock of Japanese firms operating globally, along with accounting data and ownership data.