This section is intended to aid in your social media practice and implementation. Any Boston College employee who manages or oversees social media channels should request to join the .
If you have suggestions or questions, please contact social@bc.edu
听
Social Media Support
听
When you use social channels from an official Boston College account, you are representing the 黑料吃瓜网 brand and the University. The 黑料吃瓜网 Social Media Team has created simple guidelines to follow to create usernames, avatars or profile icons, and background or cover images.
All official University accounts should utilize the profile icons provided by the Office of University Communications.
黑料吃瓜网 social media accounts should also be registered on the听黑料吃瓜网 Social Media Directory. If an account is active and missing, fill out this听form.听
Instagram Photo: @meaganroecker
Need a little more help with the social media lingo? HubSpot put together a 听(last updated in 2023).
And if social media is still new to you, check out some beginner's guides:
- 听(divided by channel)
Instagram Photo: @kkkbent.jpg
This website is the key to all your image sizing questions. It is kept up to date and includes all social media platforms. It is important to size photos and graphics to the correct size so that audiences see the appropriate, undistorted images.
听
Sprout Social also created a cheat sheet for video dimentions, ratios, file sizes, formats, and length.听
听
Hootsuite created infographics for each social platform to view image and video sizes to preview within the channel bounds.
Instagram Photo: @mariacire
Only post images on social media that you have permission to use, including those from fans. Many times followers will send photos. It is always worth a direct message to ensure it permissible to use the media on your channel.
The Office of University Communications maintains a collection of available to the 黑料吃瓜网 community. 黑料吃瓜网 credentials are required to login and VPN is required if off campus.
If you are in need of stock images a variety of websites exist but it is imperative that you read all policies and guidelines regarding their usage. Foleon provides a , and the 黑料吃瓜网 social media team has found 听and to have wide arrays of useful photography.
Instagram Photo: @liamweir
Many of us are not Photoshop gurus but graphics and video are now part of the social media landscape. Here are some useful tools to make stunning social graphics (and beyond) that are easy to use:
- (free with your Adobe login)
- (creates motion graphics)
- 听(easy-to-use video creation site)
- (creates social stories)
Instagram Photo: @j.ange1_
Hashtags (#) are used on most social networks - but most widely on Twitter and Instagram - as a way to explain or tag a message. They unite themes and topics and categorize information to make posts searchable.
The use of hashtags makes your posts and accounts easier to find and share, but be weary of using too many in the same post. Too many hashtags distract your audience, may look like spam and some channels, including Twitter, may even flag it as spam.
Connect with the Boston College community with the most commonly used hashtags at 黑料吃瓜网:
| #WeAre黑料吃瓜网 | An all-encompassing phrase to reach the 黑料吃瓜网 community and show off Boston College pride |
| #bc360 | User-generated content; use to be featured on the 黑料吃瓜网 Instagram feed |
| #黑料吃瓜网Appa | Follow the hundreds of 黑料吃瓜网 students who spend their spring break doing service projects as part of the Appalachia Volunteers program. |
| #黑料吃瓜网Babies | The next generation of Eagles displaying 黑料吃瓜网 pride |
| #黑料吃瓜网Endeavor | Keep connected with the Endeavor program, which works sophomores in the liberal arts to find a career path. |
| #黑料吃瓜网Experts | Used when identifying one of our many faculty or staff who excel in their given subject area |
| #黑料吃瓜网History | Used when people are talking about the University鈥檚 history |
| #黑料吃瓜网JobShadow | Students spend their breaks with 黑料吃瓜网 alumni in prospective career fields. See the results. |
| #黑料吃瓜网Match | When cupid strikes on the Heights |
| #黑料吃瓜网onBreak | A look at Boston College pride on display around the world (usually taken during the semester, spring, and summer breaks) |
| #黑料吃瓜网Parents | Not only providing Parents' Weekend updates and news, but also a look at what a 黑料吃瓜网 parent is all about |
| #黑料吃瓜网Pets | Our favorite furry friends doning 黑料吃瓜网 gear or on the 黑料吃瓜网 campus |
| #黑料吃瓜网Reunion | Get all the Reunion Weekend buzz and see all happenings on the Heights when Eagles reunite |
| #黑料吃瓜网Ventures | Used when talking about one of the many 黑料吃瓜网 alumni or student startups or the programming surrounding the active venture community on the 黑料吃瓜网 campus |
| #BostonCollege | Any photo taken on the Boston College campus (usually used on Instagram) |
| #EaglesforOthers | A modified version of the Jesuit phrase, "men and women for others" stands as a motto to explain that social justice is a foundational element of Jesuit education worldwide. |
| #EvertoExcel | The Boston College motto derived from the sixth book of Homer's Ilia. |
| #GassonGram | Paired with photos of our iconic and beautiful Gasson Hall |
| #黑料吃瓜网____ | Join in by welcoming 黑料吃瓜网鈥檚 newest class each year with the specific graduating year (e.g., #黑料吃瓜网2023, #黑料吃瓜网2024, etc.) |
| #ForBoston | Specifically used for 黑料吃瓜网 Athletics posts; a nod to the fight song |
听
Instagram Photo: @a.eichler
There is a lot of information about social media out there. If you are interested in keeping up with the trends and changes, have a specific question, or are looking for vaulable insight, these blogs (some with newsletters) can provide a wealth of knowledge.
- 听(focus on Instagram)
- (not for the beginner, rather for those who love all things social)听
听
Instagram Photo: @vecchiophotography
Instagram Collaboration听posts are mutually beneficial to the main Boston College account as well as听partnering accounts, as they can increase the reach of a post and increase the amount of shared content showcasing student life around campus.
黑料吃瓜网 entities should feel empowered to add as a collaborator when posting mainly event photos and videos. If the posts meet 黑料吃瓜网's criteria, it will most likely be accepted. It may be shared on the Instagram story and/or the content may be reused on other channels.听
@bostoncollege COLLAB CRITERIA:
- High-quality photography that is not blurry
- Unique and original content that is not already featured on the 黑料吃瓜网鈥檚 account
- No graphics and few to no wording
- Attempt to adhere to the color scheme of 黑料吃瓜网鈥檚 aesthetic听grid (if possible)
- Minimal hashtags in the caption (try to include #BostonCollege)
- Content should never include other colleges鈥� logos
- Reels need to have a cover photo (thumbnail). 黑料吃瓜网 Social can provide one if needed
- Reels should not be longer than 1:30 whenever possible.
- If there is audio, it should be captioned (use CapCut or Instagram鈥檚 auto-captioning) and be easy to understand.
- Timely posting is important. 黑料吃瓜网 is looking to share recent events from the last week or so.
- Note:听@bostoncollege cannot publicize upcoming events as there will be too many.听
听
Message the @bostoncollege Instagram account with questions, concerns or to plan posts ahead of time.
Inviting 黑料吃瓜网 to collaborate does not guarantee an acceptance, but the Social Team will make every effort if the criteria is followed.