Applied Learning
Applied Learning
Experiential learning is an integral part of the MBA curriculum, providing students with the opportunity for hands-on learning and collaboration through projects that result in real-world application of skills. Read more about recent offerings below.
Please note: Experiential learning offerings vary by semester. Entry to these opportunities depends on program availability and may include an application and approval process. Some offerings will require out-of-pocket costs and fees.
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In this summer 2025 directed practicum, students helped a consumer products company develop a strategic marketing plan to expand its customer base and increase brand loyalty. They conducted market research, evaluated sales channels, and analyzed profitability on key platforms, gaining hands-on experience in marketing strategy, data analysis, and e-commerce operations as well as plans for an exit strategy. The project provided practical insights into scaling a consumer product business and connecting with both users and buyers.
In the spring of 2025, MBA students worked with a private Catholic day school in Massachusetts to develop a business launch plan for a campus café that brings together the community and individuals with developmental disabilities. Through this project, students gained hands-on experience in business planning, market analysis, and social impact initiatives.
MBA students worked with the Nantucket Boys and Girls Club to develop a long-term business and financial strategy. They analyzed data, evaluated options, and built financial models, gaining hands-on experience in strategic planning, financial analysis, and presenting insights, while supporting the Club’s mission to empower Nantucket youth.
MBA students developed a predictive model to help customer service representatives of a real-world insurance company identify when emergency services should be deployed to a loss location. Through this project, students honed skills and abilities in data analytics and predictive modeling, as well as gained exposure to the insurance industry.
This course taught by John Neeson, co-founder emeritus of global B2B research and advisory firm SiriusDecisions, focused on developing an integrated marketing plan for a new startup. As startups are unique endeavors that require agile marketing approaches, the course covered topics like market segment prioritization, positioning and messaging approaches, and sales model and capacity planning for marketing—all with the goal of familiarizing students with agile marketing approaches that help scale a new company quickly. Classes incorporated lectures, projects, guest speakers, and the development of a marketing plan for an early stage startup.
MBA students worked with an industry-leading company in digital therapeutics that creates personalized digital therapeutics engineered to directly improve cognitive impairments. Participants developed a comprehensive go-to market and messaging strategy for the company as it looks to expand into and beyond the world of cognitive impairment treatment, including attention disorder and adult and pediatric impairments.
Boston College Chief Executives Club
Several times each year, Boston’s business leaders gather at the Boston College Chief Executives Club, long recognized as one of the country’s premier business forums. The keynote speakers at these events are CEOs drawn from the top echelons of their fields—thought leaders who welcome the opportunity to address an audience of their peers.
An elite group of Boston College graduate students are invited to attend CEO Club events throughout the year. Learn more about the CEO Club.
Edmund H. Shea Jr. Center for Entrepreneurship
The Shea Center at the Carroll School of Management engages undergraduate and graduate students in the field of entrepreneurship. Through programs like Accelerate@Shea and the Strakosch Venture Competition, the Center provides student startups with expert advice, space, and funding to launch and grow their business. Learn more about entrepreneurship at the Shea Center.
GMA Clubs
The Graduate Management Association (GMA), which represents the student body of Carroll School Graduate Programs, offers a range of clubs that facilitate applied learning and networking opportunities. .
Workshops and Training
Resources for Carroll School graduate students have included ARGUS training, Wall Street Prep, case interview prep, as well as workshops on data analytics software. Students are encouraged to .